My job at Natural Mojo was to work on brand, social media and product design mainly. I redesigned the logo, all packagings and product labels, Instagram feed and stories, the website and I was in charge of many other things like creating merchandising, shipping boxes, flyers, posters...
My goal was to design a bold, fun, healthy and modern brand and defining visual patterns, style guide and UI kit within an UX perspective and agreed budgets.
Developed a unified Style Guide and UI Kit to ensure visual consistency across all digital platforms, creating a scalable system that helped the team design and build faster.
Logo Redesign
Balance of shape, color and size.
Balance of shape, color and size.
Packaging - Research
Creation of different mood boards.
Research for design, colors, fonts, composition & layout, packaging materials...
Testing with target audience / Implementation of new design with customer feedback.
Creation of different mood boards.
Research for design, colors, fonts, composition & layout, packaging materials...
Testing with target audience / Implementation of new design with customer feedback.
Designed the complete packaging system, including icons and color palette, based on customer interview insights to create a design aligned with user expectations.
Developed a custom iconography system for the entire product line, selecting unique concepts for each supplement to ensure the benefits and information were intuitive and visually aligned with the brand.
End-to-end creation of the product imagery – from photoshoot concept and styling to composition and final shot.
Developed the visual direction for the Instagram feed, ensuring consistent, engaging content aligned with the brand and marketing goals.
Designed reusable recipe templates for Instagram posts and stories, ensuring brand consistency and enabling the team to create content efficiently.
Created a series of on-brand quote designs for Instagram, based on research and moodboard exploration, for weekly use.
Designed a scalable set of Instagram Story templates for product benefits, allowing the team to efficiently create consistent content across different products.
Instagram Story template with imagery and visuals tailored to the target audience.
Redesigned the full e-commerce experience, focusing on mobile responsiveness and a clean UI to ensure a seamless shopping journey from the homepage to checkout.
Home page - Shop page - Product page.
Design of all new colors palette, shopping basket, buttons, icons, product pictures, layout, fonts...
Design of all new colors palette, shopping basket, buttons, icons, product pictures, layout, fonts...
Designed the full-page layout using custom photography from a shoot I co-organized with the marketing lead, overseeing everything from model selection and location to the final styling and floral elements.
Designed the complete visual layout for new product launches, integrating custom icons and photography to ensure a consistent brand experience from digital to print.
Created a cohesive stationery suite and branded materials for internal and external use, ensuring the visual identity felt fresh and consistent across all physical touchpoints.
