Social media assets with Amboss
AMBOSS is a global medical tech company providing an interactive platform for students and clinicians to learn and apply medical knowledge. Founded in 2012, it serves over a million healthcare professionals in 180+ countries.
https://www.amboss.com/
https://www.amboss.com/
MediMeisterschaften 2024 - Festival for medical students - Germany
Designed vibrant booth posters and a custom cut-out for AMBOSS, tailored to the festival’s energy to attract and engage medical students. Created a standout glittering bacteria-unicorn graphic using AI Adobe Firefly, boosting booth traffic, brand visibility, and organic engagement.
AMBOSS Sign-Out CRM Campaign (Mobile & Desktop)
Designed a high-performing cross-platform CRM campaign featuring “AMBOSS Wrapped” and personalized personality-type cards to re-engage paid and inactive users. Leveraged tailored illustrations and a strategically crafted color palette to resonate with the target audience, delivering a visually compelling and on-brand experience. Recognized as one of the best-performing CRM campaigns, it boosted retention, strengthened brand affinity, and drove renewed engagement.
AMBOSS Sign out CRM campaign - Illustrations & color palette
AMBOSS Sign-Out CRM Campaign – Animated GIFs for GIPHY
Conceptualized and launched the official AMBOSS GIPHY channel, designing a suite of branded GIFs and stickers for social media touchpoints. Crafted with tailored visuals to resonate with medical students, the assets achieved widespread usage, amplifying brand visibility, increasing shareability, and driving organic engagement.
AMBOSS Chrome Extension – Chrome Web Store
Designed the product presentation and UI abstractions for the AMBOSS Chrome Extension listing on the Chrome Web Store. Crafted clear, visually compelling assets that communicated key features and value at a glance, enhancing brand perception and driving conversions. The result was a highly successful store presence that supported strong adoption and product visibility.
Student Life Campaign – Marketing Assets
Led the end-to-end design and execution of the Student Life campaign for a new product launch. Created cohesive, high-impact marketing assets that resonated with students, strengthened brand positioning, and drove awareness, engagement, and adoption. The campaign supported a highly successful product that generates significant revenue for the company.
Amboss: Global Self-Assessment Campaign
I led the creative concept and execution for the Amboss Step 1 and Step 2 CK Self-Assessments, delivering a cohesive visual identity across digital and print channels. This unified strategy supported our largest annual campaign, successfully engaging over 50,000 medical students across 180+ US institutions.
I led the creative concept and execution for the Amboss Step 1 and Step 2 CK Self-Assessments, delivering a cohesive visual identity across digital and print channels. This unified strategy supported our largest annual campaign, successfully engaging over 50,000 medical students across 180+ US institutions.
Co-designed the campaign landing page, translating the visual identity into a conversion-focused digital experience.
Extended the campaign identity into print — designing posters across multiple formats to maintain visual coherence between digital and physical touchpoints at scale.
Amboss: Testimonial & Social Proof System
I designed a scalable template system to highlight testimonials and "love notes" from users, influencers, and ambassadors. By creating a custom visual language with specific icons and layouts, I turned social proof into a consistent brand asset that boosted our community's visibility.
Creation of Feature Friday template. Alignment with other Social Media assets.
I designed the concept with the icon, colors, layout.
I designed the concept with the icon, colors, layout.
