I was tasked with creating a mascot and icon system for an animal food brand. The design needed to be fun, cute, minimal, and playful, incorporating gamification elements while making the products feel delicious. The style was inspired by Duolingo’s friendly and engaging aesthetic.
Playful, adorable, chubby mascot with a minimal palette and simplified, clean geometric shapes.
Key words are: Playful, Gamification, Cute, Delicious, Minimalist"
After sketching ideas, I brought the mascot to life in Illustrator.
Designed 2 brand-colored icons following Material Design.
Material Design icons in brand colors, built on a grid with 45° angles and rounded shapes.
